Today at 5:00 pm ET Clive Veroni joins me to discuss his book Spin

Veroni’s book Spin revolves around the idea that modern media marketing has completely changed politics and business practices from autocratic to democratic….much the same way that education is moving.

There are so many things that Clive said that both reaffirm and challenge by beliefs in what I try to do in school each day.  In the book and the interview I tried to get Clive to talk about his own creative process and he shockingly says he doesn’t have a process!  In fact approaching each challenge in his marketing work with a fresh perspective is a strength which he uses all the time.  As I suspected through Clive’s own writing, he has a deep relationship with literature, art and beauty which helps him in non-linear problem solving.  It is refreshing to hear how much his arts education background has helped him with the empathy-building and narrative-constructing that he requires on a daily basis.

Final words, dear reader:  You need to read this book.