Today at 5:00 pm ET Clive Veroni joins me to discuss his book Spin Veroni’s book Spin revolves around the idea that modern media marketing has completely changed politics and business practices from autocratic to democratic….much the same way that education is moving. There are so many things that Clive said that both reaffirm and […]

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Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni My rating: 5 of 5 stars Clive Veroni is a masterful writer and this is a timely book. Not until most of the way through this book does he reveal that his degree in English literature has served him well […]

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“….ideas that inspire passionate disagreement can lead to success” (Clive Veroni, Spin, p. 27) At last I’ve found a common thread between three #BIT15Reads books (two books is easy). ┬áVeroni says that modern marketing has finally understood that being really disagreeable, can also make you memorable and he goes on to say that politicians have […]

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