threadbare beauty

Spin

#BIT15Reads: Interview with author Clive Veroni

Today at 5:00 pm ET Clive Veroni joins me to discuss his book Spin Veroni’s book Spin revolves around the idea that modern media marketing has completely changed politics and business practices from autocratic to democratic….much the same way that education is moving. There are so many things that Clive said that both reaffirm and…

October 29, 2015

banana29

Uncategorized

#BIT15Reads, author interview, book club, book reviews, business, Clive Veroni, marketing, politics, social media, Spin
#BIT15Reads: Passionate disagreement

“….ideas that inspire passionate disagreement can lead to success” (Clive Veroni, Spin, p. 27) At last I’ve found a common thread between three #BIT15Reads books (two books is easy). Veroni says that modern marketing has finally understood that being really disagreeable, can also make you memorable and he goes on to say that politicians have…

September 30, 2015

banana29

Uncategorized

#BIT15Reads, book reviews, Christian Rudder, Clive Veroni, Dataclysm, Nicholas Carr, OkCupid, Spin, The Glass Cage