Clive Veroni – threadbare beauty

#BIT15Reads: Interview with author Clive Veroni

Today at 5:00 pm ET Clive Veroni joins me to discuss his book Spin Veroni’s book Spin revolves around the idea that modern media marketing has completely changed politics and business practices from autocratic to democratic….much the same way that education is moving. There are so many things that Clive said that both reaffirm and…

October 29, 2015

banana29

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#BIT15Reads, author interview, book club, book reviews, business, Clive Veroni, marketing, politics, social media, Spin

#BIT15Reads: Spin by Clive Veroni

Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni My rating: 5 of 5 stars Clive Veroni is a masterful writer and this is a timely book. Not until most of the way through this book does he reveal that his degree in English literature has served him well…

October 25, 2015

banana29

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#BIT15Reads, book reviews, Clive Veroni, economics, marketing, non-fiction, politics

#BIT15Reads: Passionate disagreement

“….ideas that inspire passionate disagreement can lead to success” (Clive Veroni, Spin, p. 27) At last I’ve found a common thread between three #BIT15Reads books (two books is easy). Veroni says that modern marketing has finally understood that being really disagreeable, can also make you memorable and he goes on to say that politicians have…

September 30, 2015

banana29

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#BIT15Reads, book reviews, Christian Rudder, Clive Veroni, Dataclysm, Nicholas Carr, OkCupid, Spin, The Glass Cage