Like most people with an urban mindset, Nicholas Carr’s point of view focuses on being able to purchase goods and services at his fingertips. This is why, once again, his writing alienates people like me…people who live in a rural area and still do things like drive standard, grow food, filter water, use a map, and other non-automated tasks as part of my every day living. Carr believes that advances in the automaticity of machines we use is making us more and more helpless. Carr ramps up the paranoia by harping on pilots on autopilot, the number of screens he touches in a day, and how machines are starting to change our behaviour. Carr has a love/hate relationship with technology and seems to worry incessantly that he is a victim of the designer/manufacturer’s economics and politics. True, my morning muesli doesn’t contain enough dried papaya for my taste, but I am totally capable of adding more! I much prefer to hear about his arguments that technological design rarely suits the user and that as consumers we need to keep voicing our opinions. Save your energy for a worthier book that explores technology in a less-biased way.